If you want to customize your URL and get the best SEO tips for indexing and up your website in searching results in google, Alexa search ranking then simply use below some tips which can get your URL for best SEO purpose. we present some rules for your SEO URL.
Forcing https with SSL
RewriteCond %{HTTPS} !=on
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI}
Creating a Vanity URL
RewriteRule ^promo123 /full-path/to-desired/page.html [R=301,L]
Whitelist IP Addresses
Order Deny,Allow
Deny from all
Allow from 182.237.14.39
Allow from 182.237.14.40
Blacklist IP Addresses
Order allow,Deny
Deny from 182.237.14.39
Deny from 182.237.14.40
Allow from all
301 Redirect all Non-primary URLs to Primary URL (https)
RewriteCond %{HTTP_HOST} !^domain\.com [NC]
RewriteRule (.*) https://domain.com/\ [R=301,L]
Redirecting all URLs
Redirect 301 / https://example.com/
Automatically loading a subdirectory
RewriteEngine on
RewriteRule ^$ /subdir1/ [L]
Rewriting non-existing links to index.php
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
404 page redirect
ErrorDocument 404 http://example.com/404.php
DEFLATE
<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
</IfModule>
GZIP
<IfModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file \.(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*
</IfModule>
Expires headers
<IfModule mod_expires.c>
# Enable expirations
ExpiresActive On
# Default expiration: 1 hour after request
ExpiresDefault "now plus 1 hour"
# CSS and JS expiration: 1 week after request
ExpiresByType text/css "now plus 1 week"
ExpiresByType application/javascript "now plus 1 week"
ExpiresByType application/x-javascript "now plus 1 week"
# Image files expiration: 1 month after request
ExpiresByType image/bmp "now plus 1 month"
ExpiresByType image/gif "now plus 1 month"
ExpiresByType image/jpeg "now plus 1 month"
ExpiresByType image/jp2 "now plus 1 month"
ExpiresByType image/pipeg "now plus 1 month"
ExpiresByType image/png "now plus 1 month"
ExpiresByType image/svg+xml "now plus 1 month"
ExpiresByType image/tiff "now plus 1 month"
ExpiresByType image/vnd.microsoft.icon "now plus 1 month"
ExpiresByType image/x-icon "now plus 1 month"
ExpiresByType image/ico "now plus 1 month"
ExpiresByType image/icon "now plus 1 month"
ExpiresByType text/ico "now plus 1 month"
ExpiresByType application/ico "now plus 1 month"
# Webfonts
ExpiresByType font/truetype "access plus 1 month"
ExpiresByType font/opentype "access plus 1 month"
ExpiresByType application/x-font-woff "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType application/vnd.ms-fontobject "access plus 1 month"
</IfModule>
Cache-Control
<ifModule mod_headers.c>
<filesMatch "\.(ico|jpe?g|png|gif|swf)$">Header set Cache-Control "public"</filesMatch>
<filesMatch "\.(css)$">Header set Cache-Control "public"</filesMatch>
<filesMatch "\.(js)$">Header set Cache-Control "private"</filesMatch>
<filesMatch "\.(x?html?|php)$">Header set Cache-Control "private, must-revalidate</filesMatch>
</ifModule>
Enable Keep Alive
<ifModule mod_headers.c>
Header set Connection keep-alive
</ifModule>
Enable mod_pagespeed
<IfModule pagespeed_module>
ModPagespeed on
ModPagespeedEnableFilters rewrite_css,combine_css
ModPagespeedEnableFilters recompress_images
ModPagespeedEnableFilters convert_png_to_jpeg,convert_jpeg_to_webp
ModPagespeedEnableFilters collapse_whitespace,remove_comments
</IfModule>
Wrapping It Up
ServerSignature Off
Disable Image Hotlinking
RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?sample.com [NC]
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]